GUERLAIN

Guerlain is among the oldest perfume houses in the world. It has a large and loyal customer following, and is held in high esteem in the perfume industry. Perfumes by Guerlain are often said to be inspired by the scent of confections, as a result of a common vanilla and amber accord in many of their fragrances. This unique attribute is often referred to as the "Guerlinade". A perfume by the same name was launched by Guerlain in 1921.

History

Guerlain's L'Heure Bleue

The House of Guerlain was owned and managed by members of the Guerlain family from 1828 to 1994. It was acquired in 1994 by the LVMH group, a multinational investment corporation specializing in luxury brands.

 The beginning

The House of Guerlain was founded in 1828, when Pierre-François Pascal Guerlain opened his perfume store on 42, rue de Rivoli in Paris. As both the founder and first perfumer of the house, Pierre-François composed and manufactured custom fragrances with the help of his two sons, Aimé and Gabriel. Through continued success and the patronage of members in high society, Guerlain opened its flagship store at 15, rue de la Paix in 1840, and put its mark on the Parisian fashion scene.
The success of the house under Pierre-François peaked in 1853 with the creation of Eau de Cologne Impériale. This perfume earned Pierre-François the prestigious title of being His Majesty's Official Perfumer (France), which lead him to create perfumes for Queen Victoria of the United Kingdom and Queen Isabella II of Spain, among other royalty.

The Second Generation

With the death of Pierre-François in 1864, the house was left to Aimé Guerlain and Gabriel Guerlain. The roles of perfumer and manager were divided between the two brothers, with Gabriel managing and further expanding the house, and Aimé becoming the master perfumer. As such, the House of Guerlain began a long tradition where the position of master perfumer was handed down through the Guerlain family.
As Guerlain's second generation in-house perfumer, Aimé was the creator of many classic compositions, including Fleur d'Italie (1884), Rococo (1887) and Eau de cologne du coq (1894). However, many would argue that his greatest composition was Jicky (1889).

 The Third Generation

Guerlain's Mitsouko

The business was handed down to the sons of Gabriel Guerlain: Jacques Guerlain and Pierre Guerlain. Jacques became Guerlain's third master perfumer in line; he was the author of many Guerlain classics, which are still held in high esteem in the modern perfume industry. Many of his perfumes are still sold and marketed today.
Among Jacques Guerlain's most famous and popular creations are Eau du Coq (1894), Mouchoir de Monsieur (1904), Après L'Ondée (1906), L'Heure Bleue (1912), Mitsouko (1919), and Guerlain's flagship fragrance Shalimar (1925).
Jacques Guerlain also composed Vol de Nuit (1933) (a green leather semi-ambered chypre) as a tribute to Antoine de Saint-Exupéry and Air France. Ode (1955), a floral perfume similar to the likes of Joy by Jean Patou, was the last perfume composition by Jacques Guerlain. The composition of Ode was helped by his grandson, the then-18-year-old Jean-Paul Guerlain.

] The Fourth Generation

Jean-Paul Guerlain was the last family master perfumer. He created Guerlain's classic men's fragrances Vétiver (1959) and Habit Rouge (1965); the latter is considered by many^[who?] to be the first male oriental fragrance. He also created Nahéma (1979), Jardins de Bagatelle (1983), and Samsara (1989), as well as Héritage and Coriolan in the 1990s.
With the retirement of Jean-Paul in 2002, and no heir from inside the family to take over, the role of master perfumer is no longer tied to family succession.

Guerlain/LVMH Group

Following the acquisition of Guerlain by LVMH in 1994, perfumers outside of the family have been hired to compose perfumes for Guerlain:

• Mathilde Laurent worked as a perfumer for Guerlain. She composed Pamplelune (1999) and Shalimar Light (2003). Authorship of the latter has since been reattributed to Jean-Paul Guerlain and relaunched in 2004, after formula changes in the perfume.
• Maurice Roucel, a perfumer of Symrise, composed L'Instant de Guerlain (2004) and Insolence (2006).