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After proposing a few changes to the shoe, the shoe got its current name and Chuck Taylor's signature on its ankle All Stars patch. One change was the switch to nonslip soles. Although classic black is the most popular, Chuck Taylor was himself known to prefer unbleached white high-tops (known in his day as simply "white").
Consumers demanded more variety from the shoe – particularly with respect to colors in order to match basketball teams – so colored and patterned shoelaces became popular to complement the two colors, blacks and whites, available before 1966. Afterwards, more colors and styles became available. Low-top or "Oxford", high-top, and later knee-high, versions were produced. More materials were offered for the construction, including leather, suede, vinyl, denim, and hemp. Some versions of the shoe were offered without laces, held up instead by elastic. These new versions of the shoe were also co-designed by Chuck Taylor, just before his death in 1969.
A full biography of Chuck Taylor was published by Indiana University Press in March 2006 under the title Chuck Taylor, All Star: The True Story of the Man Behind the Most Famous Athletic Shoe in History, with a foreword by the retired college basketball coach Dean Smith.
Fans of punk rock have adopted the shoe as a fashion trend since the late 1970s and many popular punk rock bands, such as the Ramones, have supported the trend by wearing the sneakers.
All-Stars were worn by the entire athletics team in the movie Grease.
All-Stars became popular again in the '90s to fans of the world as famous grunge-punk band Nirvana emulated the band's frontman Kurt Cobain, who had worn All-Stars for many years prior to the '90s due to the influence of different punk rock bands he enjoyed in his youth. Rage Against the Machine guitarist Tom Morello was (and still is) also known for commonly wearing Chucks, and U2 guitarist The Edge has been seen wearing All-Stars onstage in recent years. Jackass star Johnny Knoxville is also known for his signature black hi-top All-Stars.
When Converse was bought by Nike in 2003 and operations were moved from the United States to overseas, the design saw a few alterations. The fabric for a short time was no longer 2-ply cotton canvas but 1-ply "textile" and many wearers noticed different patterns of wear.
Because of these complaints the shoe was once again produced with the twin layer canvas design starting sometime in the past 5 years. This change caused about a $5 increase in the shoe across the brand from about $40 to $45 respectively.
Today the shoes are very popularly worn by children, teenagers, and young adults of both sexes. The shoes are available in several core colors, seasonal colors, and a variety of print styles. Zachary Levi currently wears black Converse Chuck Taylor All-Stars as the title character in NBC's action comedy television series, Chuck. Both Peter Davison and David Tennant wore them as part of their respective costumes for the titular character in Doctor Who. Dr. House, title character of the show House, has worn black All Stars in multiple episodes. Jamie Hyneman of MythBusters wears a pair of red All Stars in most/all episodes. American Idol season 9 contestant Lee DeWyze often wears black All-Stars (Unknown whether Low- or High-Top). Selena Gomez star of Disney's Wizards of Waverly Place has stated that she loves Converse and has been seen wearing them, Ellen DeGeneres gave her a pair of white Low-Tops when the actress went to her show. Ned Bigby of the Ned's Declassified School Survival Guide has been seen wearing them in all episodes. The actress Alexis Bledel from Gilmore Girls wears them as well.
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